The Med Connection

The official blog of MedConnectUSA

Why Healthcare Providers Need 24/7 Medical Answering Service

Why Healthcare Providers Need 24/7 Medical Answering Service
In today’s competitive healthcare environment, when your phone rings you better be ready to answer it. If you don’t, it’s possible you’ll never get a second chance. In a society that seeks instant answers, patients will often hang up and phone someone else. That’s where a 24/7 medical answering service fits in. Don’t assume patients will call back if you’re not able to answer the phone. And don’t subject them to the automation of voicemail or the unprofessionalism of an answering machine. That will drive them to someone else who answers their call with a real person. Consider these benefits of 24/7 medical answering service: Always Available Gone are the days when your patients will be willing to wait until regular business hours to phone you. Instead they’ll call when they have time. They’ll call when they have a need. They’ll call when they can squeeze it in. And they...
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5 Key Communication Services Your Healthcare Facility Can’t Do Without

5 Key Communication Services Your Healthcare Facility Can’t Do Without
In today’s business-to-consumer economy, communication is key. And superior communication is necessary for superior results. Your patients and callers expect this. And if you don’t deliver what they expect, they’ll go someplace else, taking their healthcare dollars with them. Here are the essential telephone services your organization can use to enhance communication with your patients and callers. 24/7 Medical Answering Service The premier healthcare communications service is around-the-clock medical answering service . When your patients call, you better answer, or they’ll call someone else. Not only does this mean the loss of one transaction, but it also represents the forfeiture of the lifetime value of a patient. Don’t trust your after-hours calls to automation or play a recording telling patients to call back during regular business hours. Only a professional 24/7 medical answering service can provide this essential communication element for you, regardless of when your patients call. Secure Messaging...
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How One Superstar Doctor Uses Social Media to Benefit Patients

Medical answering services are one way of staying in touch with patients, however one doctor’s ability to connect with patients via social media is gaining him a lot of press. Dr. Kevin Campbell, MD, FACC and internationally-recognized cardiologist has earned a reputation as a “social media evangelist” given his predisposition for this relatively new medical marketing medium. Improving outcomes In addition to using social media as a marketing tool, Campbell also uses social media to collaborate and stay connected with colleagues, as well as to educate and engage patients. In these roles, social media offers an array of advantages for medical professionals. A powerful tool Five years ago, when someone suggested he use social media, he immediately recognized its powerful marketing capabilities: Education and outreach. Getting information in the hands of those in need is often a key challenge to improving health. Social media makes this delivery a snap. Communicating...
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No-Call/No-Shows Costing You? Trim the Fat with Text Messaging Appointment Reminders

You employ the help of medical call center services to keep you informed of patient needs, but are you keeping patients informed of yours? ­Missed appointment are bad for everyone, mucking up the works for your staff and your patients. Unfortunately, reminder postcards get mixed-up in the mail, your unfamiliar number (and phone reminders) unanswered, and email alerts immediately allocated to a spam wasteland. Wish there was a better way? There is: Transactional text messaging reminders. A little different, a lot to like. Unlike marketing messages, transactional messages which facilitate, confirm, or complete a previously agreed upon transaction aren’t bound by consent. Transactional messages include appointment and checkup reminders – but do NOT include reminders to schedule upcoming appointments, inform patients of new services (advertising), or health tips, which require patient consent by law. Getting patients on-board. Thankfully, getting patients involved is an easy feat, especially when you explain how...
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Texting? When Do You Need Specific Patient Consent?

Text messaging, also known as SMS, is blowing up, and with good reason. Even top medical call center services utilize texting. Uber-effective, 98% of text recipients read messages – 90% within 3 minutes. Offering simple and effective communication, healthcare providers are scrambling to take advantage of its high contact and rapid response rate. But not so fast – using text incorrectly could land you in some seriously hot water. Avoiding liability: The devil’s in the details. There are typically two types of text messages from healthcare practices: marketing, and transactional. Transactional messages facilitate, confirm, or complete a previously agreed upon transaction – specifically appointment or checkup reminders – and as such are not bound by consent. Transactional messages do NOT include reminders to schedule upcoming appointments, nor do they cover marketing messages informing patients of new services or health tips – all of which require patient consent by law. What...
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