Do you believe that marketing is necessary only for consumer goods and other “civilian” industries? The healthcare marketplace is full of providers competing for your patients. Marketing is how you differentiate yourself from all the others and tell people why they should choose your office.
When it comes to current medical marketing practices, the Internet is an absolutely essential tool. A thoughtfully built website gives you an online presence that lets patients know what they can expect. An effective Internet marketing program should address these three issues.
Define your practice
A term like “obstetrician” applies to thousands of other doctors and does nothing to tell a prospective patient what is special about your practice. Instead of a cookie-cutter profile, do a SWOT (strengths, weaknesses, opportunities, threats) analysis and use the information to add a personalized touch.
Create a brand
Branding is all about establishing consistency in every aspect of your practice, down to your business cards and letterhead. A strong brand gives patients a sense of comfort and familiarity before they even set foot in your office.
Leverage social media
When it comes to using social media, there are a couple of options. You can use Twitter, Facebook and other platforms as an extension of your office to express your personality and gain trust, or you can provide thought leadership through guest-blogging and other shareable content.
Customer service is a vital element of your brand. Our live operator medical answering service handles your calls 24/7, establishing your reliability and concern for patients. Contact us to learn more about how we can help set you above the crowd.