Tips for Increasing the Brand Value of Your Medical Practice – Part 2

Value added services are not something physicians, dentists or medical clinics typically consider; but the retailization of health care spurred by the Affordable Care Act is changing the nature of America’s healthcare marketplace, injecting it with a hefty dose of consumerism. As noted in our previous post, as consumers take a greater role in choosing […]

Read More

Increasing the Brand Value of Your Medical Practice – Part One

The Affordable Care Act is changing consumer attitudes about health care. As noted in our previous post, consumers are taking a closer look at what they’re getting for their healthcare dollars and demanding greater value. And the attitude adjustment isn’t just affecting people who purchase their own medical insurance. As more employers shift a greater […]

Read More

Consumers Looking for Greater Value from Healthcare Spending

The Affordable Care Act is having an unexpected impact on consumer attitudes about healthcare. In turning the health insurance industry into a retail marketplace, Obamacare is causing consumers to take a closer look at what they’re getting for their medical dollar. Not only are consumers starting to demand greater transparency about medical costs, they’re also […]

Read More

2014 Tech Trends that Will Impact Medical Practices – Part One

With the growing use of medical electronic records, telemedicine, mobile communication and cloud computing, modern medicine is becoming increasingly dependent on technology. But while technical advancements, particularly greater smartphone and tablet use, are increasing the speed, reach, flexibility and convenience of today’s medical practice; they also carry certain risks. Not only must medical practice managers […]

Read More