Medical answering services are one way of staying in touch with patients, however one doctor’s ability to connect with patients via social media is gaining him a lot of press. Dr. Kevin Campbell, MD, FACC and internationally-recognized cardiologist has earned a reputation as a “social media evangelist” given his predisposition for this relatively new medical marketing medium.
You employ the help of medical call center services to keep you informed of patient needs, but are you keeping patients informed of yours? Missed appointment are bad for everyone, mucking up the works for your staff and your patients. Unfortunately, reminder postcards get mixed-up in the mail, your unfamiliar number (and phone reminders) unanswered, and email alerts immediately allocated to a spam wasteland. Wish there was a better way? There is: Transactional text messaging reminders.
Text messaging, also known as SMS, is blowing up, and with good reason. Even top medical call center services utilize texting. Uber-effective, 98% of text recipients read messages – 90% within 3 minutes. Offering simple and effective communication, healthcare providers are scrambling to take advantage of its high contact and rapid response rate. But not so fast – using text incorrectly could land you in some seriously hot water.
Are your doctor answering services positively or negatively Affecting your business? The best call centers know phone etiquette and customer service are essential to patient retention.
Phone tips from the pros who know point to these 7 etiquette essentials:
Recent changes to HIPAA raise questions as to the compliancy of text messaging. Rest assured texting remains compliant, however the devil is in the details when it comes to the use of this messaging medium by your office or medical answering services.